Overview
Use the Content Management Agent (CMA) in Nexus Search to quickly and easily generate automated image descriptions, SEO-relevant alternative texts, and ARIA descriptions for accessibility requirements. No knowledge of search engine optimization or image optimization is required. The Content Management Agent handles this for you.Capabilities of the Content Management Agent (CMA)
Internal Image Descriptions
A longer description for the Content Studio library, always generated by the agent. It describes the subject of the image/creative, the visual style, and suitable use cases such as channel suitability (e.g., LinkedIn header, StepStone banner). The description may include editorial notes.Alt Texts / Alternative Texts
A concise, functional description of the image with a maximum of 125 characters. These serve three key functions:- Screen readers use the text to describe the image and make its content understandable.
- If an image is blocked in a browser or cannot be loaded, the text appears in place of the image.
- Search engines use the text to capture image content and context.
ARIA Descriptions (aria-describedby)
A detailed, longer description in accordance with WCAG ARIA15 for use with aria-describedby. For complex images only. 2–5 complete sentences are generated describing the creative/image. Any text embedded within the image must be included verbatim in the description.Generating the Descriptions
- Open Settings > Content Studio in the left sidebar navigation.
- Open the “Images” tab.
- Click the “Upload image” button.
- Enable “Have image analyzed by the Content Management Agent”. This is enabled by default.
- The detail view of the image/creative opens and you can adjust the descriptions as needed.